Perspectives: A View of Family Medicine in New Jersey

 

 

2006 Rate Sheet

 

 

 

Perspectives: A View of Family Medicine in New Jersey is published quarterly by the New Jersey Academy of Family Physicians (NJAFP). A non-profit professional organization founded in 1948, the mission of the NJAFP is to promote excellence in the standards and practice of Family Medicine to the benefit of the citizens of New Jersey.  NJAFP is actively involved in monitoring legislation in the area of health care, promoting quality health care through its programs and involvement on state committees and commissions, providing quality continuing medical education, and communication of pertinent issues to the membership. Members turn to this publication for updates on clinical practices, information on our lobbying and government affairs initiatives, to discover what other members are doing in the state, for insight into how other family physicians face the challenges of practicing in today's health care environment and to gain insight as to the status and programs of the New Jersey Academy of Family Physicians Foundation.

 

 

Advertising Guidelines

 

All advertising is subject to approval by the Executive and Managing Editors.  Some material may be referred to the Executive Committee.

 

 

Subscriptions

 

Subscriptions are available for those who wish to remain aware of what is happening in family medicine in New Jersey for $50 per year.

 

 

Why Advertise….

 

Ψ      to reach a highly targeted market of practicing family physicians, residents in family medicine and medical students

 

Ψ      to present your message in a well-read, professional publication tailored directly to those involved in family medicine

 

Ψ      to gain name recognition in the primary care community while supporting the mission of the NJAFP

 

A Chance To Reach Family Physicians

Did you know nationally...

 

Ψ      Mid-Atlantic family physicians see an average of 86 patients in their office each week

 

Ψ      75% of family physicians patients' office visits result in prescriptions for medications

 

Ψ      Mid-Atlantic family physicians spend an average of 49.3 hours per week in direct patient care

 

Publication Dates 2006

 

Issue

Closing Date

Publication Date

1Q2006

January 6

February

2Q2006

March 10

April

3Q2006         

June 16

August

4Q2006

September 15

November

 

Circulation

Perspectives reaches over 1900 practicing family physicians, family medicine residents and medical students in New Jersey.

 

Active Family Physicians

911

Residents                     

265*

Medical Students         

200

Supporting Physicians

150

Other                          

200**

 

*   Typically 100% resident membership

** AAFP Chapter Executives, Selected NJ State Legislators, Non-Physician Subscribers

 

Mechanical Requirements

 

Horizontal Ads

Vertical Ads

 

Width

Height

Width

Height

Back Cover

---

---

7 7/8”

9

Inside Covers

---

---

7 7/8”

10”

Full page

---

---

7 7/8”

10”

2/3 page

7"

6 1/4”

4 7/8”

9 1/2”

1/2 page

7 7/8”"

4 7/8”

5 1/8”

7 1/2"

1/3 page

5 1/8”

4 7/8”

2 1/2”

10"

1/6 page

5 1/8”

2 3/8”

2 1/2”

4 7/8”

A full bleed ad is 8 3/8” x 10 7/8” plus 1/8” bleed on all sides

 

Specifications

Perspectives is printed in full color.

Electronic files of ads must conform to the mechanical requirements listed.  Quark Xpress is used for page production and graphics created in Adobe Photoshop, Adobe Illustrator and Macromedia Freehand are acceptable.  All files should be high resolution (300dpi) CMYK for 4-color output and compatible with the MACINTOSH PLATFORM.

Composite ads from any platform or program may be submitted in TIF or EPS formats; for EPS files from vector drawing programs, all fonts should be changed to outline and all photos to CMYK. PDFs are also accepted.  Save PDFs with complete font families embedded. All graphics in the original file from which the PDF is made should be CMYK and scans should be 300 dpi at the size they are used.  Save the PDF at High Resolution, at least 1200 dpi.

 

Standard Rates (based on 4X insertion)           

Full Page

$950

2/3 Page

$825

1/2 Page

$700

1/3 Page

$575

1/6 Page

$325

 

Ψ      20% Premium for less than 4 issues

Ψ      Guaranteed placement within magazine is an additional 10%

Ψ      Corporate Advisory Council members receive a 10% discount on advertising rates.

 

Cover Positions and Double Page Spreads

Double page spreads

$1,710

Inside cover (front or back)

$1,100

Back cover

$1,200

 

Classified, Practice Opportunities and Referral Listings ….. $35 per line

(Each line contains approximately 35 characters/spaces.)

 
Production Charges …………………………………………………. $150

We will produce your ad if needed

 

Insertion

Ad and copy deadline is the first of the month before the publication month. The Editor reserves the right to repeat the last ad on time contracts if new copy or cancellation notice is not supplied.

 

Terms

Checks due with insertion order.  Make checks payable to: New Jersey Academy of Family Physicians

 

Ads may be emailed to Theresa J. Barrett at TJB@njafp.org

 

Contact Information

For sample issues, additional information, technical questions on ad placement or to mail payments contact:

Theresa J. Barrett, MS

Managing Editor

New Jersey Academy of Family Physicians

112 West State Street

Trenton, NJ  08608

Telephone:  609/394-1711 ~ Fax:  609/394-7712 ~TJB@njafp.org